ARYATNO, MOHAMMAD FAIQAL WINDIYATAMA (2025) PERANCANGAN LOGO ALPUKAT KOCOK SEBAGAI IDENTITAS VISUAL UMKM. Diploma thesis, Politeknik Harapan Bersama.
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Abstract
ABSTRAK Perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di bidang kuliner, khususnya produk minuman alpukat kocok, mendorong pentingnya perancangan identitas visual yang kuat dan menarik. Penelitian ini dilakukan oleh mahasiswa Diploma 3 Desain Komunikasi Visual sebagai bentuk penerapan keilmuan dalam menciptakan solusi desain yang tepat. Tujuan dari penelitian ini yaitu merancang logo sebagai elemen utama identitas visual yang mampu merepresentasikan karakter merek dan menjangkau segmen konsumen dari berbagai usia yaitu anak-anak (7-12 tahun), remaja (13-18 tahun), dan dewasa (19-50 tahun). Jenis penelitian ini yaitu penelitian kualitatif deskripsi dengan pendekatan studi kasus. Populasi dalam penelitian mencakup pelaku UMKM dan konsumen lintas usia, dengan subjek penelitian yaitu pemilik usaha, desainer, dan perwakilan konsumen, serta objek berupa desain logo, stiker kemasan, dan merchandise. Instrumen pengumpulan data meliputi wawancara, observasi, dan dokumentasi, sedangkan teknik analisis data menggunakan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa desain logo yang komunikatif, simpel, dan adaptif terhadap preferensi visual berbagai kelompok usia berhasil memperkuat citra merek. Logo yang dirancang mampu diterapkan secara konsisten pada media promosi seperti stiker kemasan dan merchandise. Simpulan dari penelitian ini bahwa desain logo yang inklusif dan fungsional dapat tarik visual UMKM serta memperluas jangkauan pasar. Kata kunci: stiker kemasan, merchandise, identitas visual, UMKM ABSTRACT The growth of Micro, Small, and Medium Enterprises (MSMEs) in the food industry, particularly with avocado shake drinks, highlights the need for a compelling and appealing visual identity. This study was carried out by Diploma 3 Visual Communication Design students as a practical application of their knowledge in crafting suitable design solutions. The aim of this research is to create a logo that serves as the core element of visual identity, effectively representing the brand's character and appealing to a diverse consumer base, including children (ages 7-12), teenagers (ages 13-18), and adults (ages 19-50). This research follows a descriptive qualitative approach with a case study method. The study's population consists of MSME operators and consumers from different age groups, with the research subjects being business owners, designers, and consumer representatives, while the objects include logo designs, packaging stickers, and merchandise. Data collection methods involve interviews, observations, and documentation, and the data analysis techniques include data reduction, presentation, and conclusion drawing. The findings indicate that a logo design that is communicative, simple, and adaptable to the visual tastes of various age groups effectively enhances the brand image. The logo created can be consistently used across promotional materials like packaging stickers and merchandise. In conclusion, this study finds that a logo design that is inclusive and functional can capture the visual interest of MSMEs and broaden their market reach. Keywords: packaging stickers, merchandise, visual identity, MSMEs
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Teknik > Diploma III Desain Komunikasi Visual |
| Depositing User: | Mohammad Faiqal Windiyatama Aryatno |
| Date Deposited: | 11 Sep 2025 05:20 |
| Last Modified: | 11 Sep 2025 05:20 |
| URI: | http://eprints.poltektegal.ac.id/id/eprint/5874 |
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