Utami, Hilda Faoziyah (2021) ANALISIS PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER LOYALTY PT. LOTTE SHOPPING INDONESIA STORE 38 TEGAL. Diploma thesis, Politeknik Harapan Bersama Tegal.
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Text (TA Akt 2985.21)
TA HILDA FAOZIYAH UTAMI 18031017.pdf Download (3MB) |
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Text (Prosiding TA Akt 2985.21)
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Abstract
Penelitian ini bertujuan untuk menganalisa penerapan Customer Relationship Management (CRM) terhadap customer loyalty PT. Lotte Shopping Indonesia store 38 Tegal dimana hasil penelitian menyebutkan bahwa PT. Lotte Shopping Indonesia melakukan strategi Customer Relationship Management (CRM) melalui serangkaian proses yaitu mengumpulkan data customer, analisis data customer dan identifikasi customer sasaran, pengembangan program Customer Relationship Management (CRM), dan Implementasi Customer Relationship Management (CRM)
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Akuntansi > Diploma III Akuntansi |
| Depositing User: | Unnamed user with email perpustakaan@poltektegal.ac.id |
| Date Deposited: | 07 Dec 2021 07:24 |
| Last Modified: | 07 Dec 2021 07:24 |
| URI: | http://eprints.poltektegal.ac.id/id/eprint/565 |
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